About us

Recognised by the Public as leading the reduction of alcohol related harms through effective regulation of the retail of liquor in the Western Cape.

• In the public interest optimally regulate the liquor industry.

• Lead and promote the role of the public to reduce the impact of alcohol related harms.

• Effective and sustainable utilisation of resources to reduce the burden on the fiscus.

In the execution of our mandate and functions, the Authority places great reliance on the following values:

• Accountability
  We take responsibility.

• Caring
  To care for those we serve and work with.

• Competence
  The ability and capacity to do the job we were employed to do.

• Integrity
  To be honest and do the right thing.

• Innovation
  To be open to new ideas and develop creative solutions to problems in a resourceful way.

• Responsiveness
  To serve the needs of our citizens and employees.