Vision

Recognised by the Public as leading the reduction of alcohol related harms through effective regulation of the retail of liquor in the Western Cape.

Mission

• In the public interest optimally regulate the liquor industry.

• Lead and promote the role of the public to reduce the impact of alcohol related harms.

• Effective and sustainable utilisation of resources to reduce the burden on the fiscus.

Values

Recognised by the Public as leading the reduction of alcohol related harms through effective regulation of the retail of liquor in the Western Cape.

• Accountability: We take responsibility.

• Caring: To care for those we serve and work with.

• Competence: The ability and capacity to do the job we were employed to do.

• Integrity: To be honest and do the right thing.

• Innovation: To be open to new ideas and develop creative solutions to problems in a resourceful way.

• Responsiveness: To serve the needs of our citizens and employees.